The Optimal Aging Podcast

Jay Croft

Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

  1. 27 MAR

    Content Lessons from a YouTube Newbie: Know Your Audience when Marketing Your Fitness Business

    How do your clients and prospects want to receive communications from you? Do you know? And are you meeting them where they are -- or expecting them to come to you? On this week's Optimal Aging, I'm sharing a lesson I've learned about my business, and how I communicate with people I want to be in my audience. I started recording my podcast on video and posting the episodes on YouTube, after avoiding it for years. It's expanding my audience and helping me reach new people, including pros...

    13 min

  2. 20 MAR

    Talking Red Light Therapy for People Over 50, with Club Pilates Founder Allison Beardsley

    In this episode I interview Allison Beardsley, the founder of Club Pilates and Red Light Method to explore how red light therapy is transforming fitness and wellness — especially for people aged 50 and above. Allison shares her journey from launching Club Pilates to pioneering Red Light Method, a new wellness concept designed to help people improve their health, manage pain, lose weight, and rejuvenate their skin — all through the power of red and near-infrared light. Topics Covered :- ✅ Ho...

    32 min
  3. Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert

    13 MAR

    Why Send Email to Active Agers? Because It Works! With Alloy's Lara Gallert

    Some gym owners still resist using email newsletters to market their businesses, and I just don’t get it. Some say they don’t like spam — OK, then don’t send spam. Some say they don’t like reading emails — OK, but lots of people do. Some people say social media is enough — despite changing algorithms and the inability to own your content and distribution lists. So, I’m presenting today Lara Gallert, the OG Alloy Personal Training franchisee, who’s about to celebrate five years focusing on th...

    34 min
  4. What Gyms Get Wrong about Fitness over 50 | The Optimal Aging Podcast

    6 MAR

    What Gyms Get Wrong about Fitness over 50 | The Optimal Aging Podcast

    How do you market your gym and services to a specific audience? How do you get prospects into the gym for a sales talks – and then how do you turn them into members? Well, Sherman Merricks and I get into it on this episode – who do you want, how do you talk to them, and why you need to sometimes stop talking and get comfortable with pauses in a conversation! Sherman’s the co-founder of Lasso Framework, a marketing and consulting firm for gyms that he started after running his own gym for 13...

    39 min
  5. How a Veteran Trainer in Houston Is Meeting Them Where They Are | The Optimal Aging Podcast

    27 FEB

    How a Veteran Trainer in Houston Is Meeting Them Where They Are | The Optimal Aging Podcast

    Trainers often ask me for advice about taking their businesses mobile, how they can bring their fitness equipment and coaching to clients over 50 in the clients’ homes. Well, on this episode, I’m talking to a trainer who has figured it out and sharing all his tips. Benjamin Villalon has been training people at home for a while with Benefitnessnow in Houston.And just last year, he and his wife, Claudia, and their team of trainers began developing Agestrong Fitness for the over-50 market.  ...

    32 min
  6. Finding New Ways to Share 'Ageless' Fitness after 50

    21 FEB

    Finding New Ways to Share 'Ageless' Fitness after 50

    In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives. Shebah, 67, and Nate, 71, share their fitness journeys, personal health challenges, and news about a couple of new partnerships, including their selection as two of five sponsored AARP athletes nationwide. They’ve been in the game a long time and created the Ageless Workout Method to help...

    31 min
  7. Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market

    13 FEB

    Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market

    About a year ago, I had Nick Garrity on the podcast for the first time. Back then, I had just started helping him with his newsletters and other content marketing, and he had 2 Alloy studios up and running here in Atlanta, with a third on the way. Now, a year later, all three of Nick’s studios are doing great. In fact, on the day we did this second interview you’re about to hear, Nick and his team were celebrating a big milestone: They had reached their membership goal for one of those studio...

    39 min

  8. 6 FEB

    Social Media Drama Reminds Us Why Email Newsletters Are So Vital to Your Fitness Business.

    The biggest social media channels in the world have been in the news a lot lately. And it has renewed my belief in the power of email for marketing your small business and exercising the greatest control over your communications. Now, I’m not saying you shouldn’t use Facebook or any of the others — they’re still powerful tools, of course. And I’m not getting into the controversies around any of it. But I want to refocus your attention on email newsletters to grow your business. I’ll create a ...

    10 min
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    About

    Millions of people over age 50 represent the biggest consumer market in history for fitness, nutrition, travel, recreation and more. But most businesses don't know how to market to them. We'll interview entrepreneurs, business leaders and innovators to discuss this exciting opportunity.

    Information

    • Creator
      Jay Croft
    • Years Active
      2020 - 2025
    • Episodes
      151
    • Rating
      Clean
    • Copyright
      © 2025 The Optimal Aging Podcast
    • Show Website
      The Optimal Aging Podcast

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